Boston Celtics unveil new alternate logo

Classic visuals updated for modern appeal

The alternate logo is set to join the classic Celtics leprechaun as a symbol of the Boston franchise

The Boston Celtics have unveiled a new alternate logo that combines classic elements with a modern twist. The logo features a shamrock with a basketball in the center, surrounded by the words "Boston Celtics" in a Celtic-inspired font. The logo will be used on select merchandise and apparel, and will make its on-court debut during the upcoming season. The Celtics' current primary logo, which features a leprechaun dribbling a basketball, has been in use since 1950. The new alternate logo is based on earlier logos used by the Celtics, which featured a similar shamrock design. The team's decision to introduce a new alternate logo comes as part of a larger effort to update the team's brand identity. "We wanted to create a new logo that would honor our past while also looking to the future," said Celtics president Rich Gotham. "We think this new logo does just that. It's a classic Celtics design with a modern twist that we think our fans will love." The Celtics' new alternate logo is set to join the classic Celtics leprechaun as a symbol of the Boston franchise. The logo will be used on select merchandise and apparel, and will make its on-court debut during the upcoming season.